Let's cut out the sales guy
When it comes to storm damage and roof/siding replacement, the scene outside your door can look more like a street fair than a neighborhood. Trucks with flashy logos, contractors going door-to-door, and pitch after pitch about why this company is better than that company. It’s overwhelming—and honestly, it’s exhausting. The truth is, the traditional roofing industry has turned into a crowded race where everyone claims to be the best at… well, hiring subcontractors and buying materials.
Here’s the kicker: they’re all doing the same thing.
What They’re Not Telling You
Every roofing company (Or storm damage company) out there hires subcontractors to do the work and sources their materials from the same suppliers. That’s it. The same nails, the same shingles, the same crews. But they’ll spend hours trying to convince you that their way of doing this is somehow revolutionary, special or unique. Everyone is trying to convince you why they can hire subs and source materials better than the other guy.
All roofing companies source their materials from the same supply houses. Home Depot and Lowes provide great contractor pricing but require a little more effort on the contractor side, where as a supplier like ABC or Beacon have a dedicated account rep to help manage your orders, though you do pay a little more for that service.
And when it comes to the subcontractors: the guys that actually do the work on the roof work for multiple roofing companies. With almost every roofing company, the subcontractors they hire to do the actual work are not exclusive to them. They just want to keep busy and fill their schedule throughout the year. To do that, they have multiple roofing companies as customers, and schedule as many workdays as they can fit into the season.
The roofing/siding company simply acts as a middleman. Do they provide value? Sure. They have a reputation with the crew, and know the quality of the work, and they know what materials to order. They also provide a backing or warranty required by the state. The roofing/siding company carries the license, and the subcontractors works under that license.
However, the value they provide can be provided for far less then an 80-120% profit margin.
The Sales Strategy: Planting the Seed
This is where the industry’s favorite strategy comes into play: planting the seed. It starts with subtle suggestions like, “You really need someone to meet your insurance adjuster,” or, “Our expertise will ensure your claim gets approved.” These comments are designed to make you second-guess your ability to navigate the process on your own.
Once the seed is planted, the watering begins. They’ll push to meet with your insurance adjuster under the guise of advocating for you. But here’s the reality: the adjuster isn’t going to change their mind just because a contractor disagrees. Insurance adjusters operate within strict guidelines, and a roofer/sider showing up doesn’t magically alter those rules.
This whole dance isn’t about helping you; it’s about closing the sale. It’s about making you feel dependent on or trusting them to get the job done.
Here’s the Truth: You Don’t Need to Be Sold
We’re not here to sell you a service you don’t need. Instead, we empower you to act as your own general contractor. We connect you with licensed, insured crews who stand behind their work. We streamline your material orders and provide the guidance you need to navigate the process. No gimmicks, no flashy logos—just honest, straightforward support.
Homeowners working with Hire A Pro often save thousands of dollars. Why? Because there’s no middleman skimming off the top. Our average homeowner saved $5,600 last year. That’s money back in your pocket, not theirs. Hire A Pro has kept hundreds of thousands of dollars in homeowners' hands that would have otherwise gone to a roofing/siding company.
Take Control of Your Roof/Siding Replacement
You don’t have to play the sales game. You don’t have to feel pressured. And you definitely don’t have to believe the myth that you can’t handle this on your own. With Hire A Pro, you’ll have everything you need to get the job done—and done right.
So when the next roofer knocks on your door, you can smile, thank them, and close it… because you’ve got this. And we’ve got your back.
#RoofingRevolution #HireAPro